Features
A freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Getting started
Contact the Marketing Web Team.
Support
For questions regarding the use of Google Analytics, visit the vendor's support website.
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